Class Overview

Part 1: Converting Followers Into Guests

Get your followers into your salon chairs by learning how the Instagram algorithm works, crafting a strong bio, and sharing content that will drive action.

Part 2: Building Social Into Your Salon's Culture Featuring Tatum Neill

Tatum Neill, Insta Coach & Social Director for Aveda North America, is taking over this Social Media Master Class to share HOW to build social media into your salon's culture! This class is all about engaging your team and building an environment that inspires creativity. 

Part 3: Grow Your Salon Using Proven Facebook & Instagram Organic & Paid Methods

Mari Smith has graciously accepted our invitation to provide this exclusive workshop for The Salon People Owners & Managers. Mari speaks all over the world and consults with major brands as well as small business owners on how to generate solid results using social channels, predominately Facebook and Instagram. You’ll learn:

  • Mari’s evergreen formula for generating consistent organic reach,
  • How to cut through the noise and attract your best salon guests, and
  • How to get started the right way with effective ads to reach your perfect clients.


Media Director

Amelia Johnson