Class Overview

This is a look-and-learn course.

Part 1: You As A Brand

  • What to consider when establishing your brand on social media
  • What to consider when creating social media content, including video
  • Tips for composing compelling captions and using hashtags to attract followers
  • Best practices for engaging with followers

Part 2: Building Your Content on Instagram Video

  • How to shift your social media mindset to include Instagram video
  • How to create a pre-filming video plan
  • Video lighting and background best practices
  • How to look your best on video
  • How to feature products and services using video
  • Tips for creating videos for IGTV, reels, & stories

Part 3: Building Your Content on TikTok

  • How to shift your social media mindset to include TikTok
  • Tips for getting started using TikTok
  • How to create a content strategy that leverages TikTok
  • Best practices for creating and posting TikTok videos, including live demos
  • The for you page (FYP) algorithm and how to leverage it to increase your following and engagement

Part 4: Building Your Content- Content Planning

  • Setting objectives
  • Understand your audience
  • Mapping out your content creation
  • Distribution of your content on the correct platform
  • Review and repeat


FLASH SALE!- $99 until 8/5! Use coupon code "social" at checkout

Mondays, Aug. 8, Sept. 19, Oct. 17 & Nov. 7, 2022

10am - 11am ET