Class Overview

This is a Look-and-Learn course.

Move beyond vanity metrics and grow your business behind the chair. Learn how to become a local influencer and increase the perceived value of your craft. Get insights into Instagram's algorithm and how to develop your bio and digital portfolio. Learn how to attract your ideal client by showcasing the kind of work you love to do, as well as grow your following. All you need is an open mind and a fully charged phone for this virtual hands-on experience. You’ll leave with the confidence in understanding Instagram and your ability to showcase your work. Get on the grid and get booking. 


Want to Co-Op? Call to register and Aveda Florida will cover 50% of the cost, 800-283-3244.

This class will be recorded for internal purposes only and will not be distributed. 

Monday, June 13, 2022

2pm - 3:30pm ET

Tuesday, September 20, 2022

2pm - 3:30pm ET


Tatum Neill

After receiving his bachelor's degree in environmental policy from the University of North Carolina at Chapel Hill, Tatum could no longer resist his calling and went to beauty school at the Aveda Institute New York to chart his own path. Upon graduation, he worked with top talent such as Frédéric Fekkai and Nick Arrojo. During his tenure with Arrojo, Tatum added Educator and Platform Artist to his resume. While in New York, Tatum also launched a successful career as a DJ. In 2014, Tatum moved to New Orleans where he now works as Creative Director of Paris Parker Salons and later founded Elevate Hair. He was recently named North American Artistic Director, Social Media for Aveda, where he educates other Aveda stylists on creating and marketing content for social media.