Course Overview

What is your salon's culture? Luca Boccia, Aveda Salon Owner, and Mentor will share his knowledge from 40 years of leading team members within multiple salon locations and best practices, especially as we navigate into a "post-Covid" world.

Some topics that will be covered:

  • Pillars of a salon culture
  • Salon Core Values and Mission
  • Salon strategy evolution
  • Team Member behaviors
  • Components of a culture


Aveda Business College Purefessor and Owner of Pyure Salons

Luca Boccia

Luca has been a passionate leader in the development of the salon industry for over 30 years. His work has been featured in Modern Salon, and he led teams at the Premier and Miami Beach Beauty Shows. In addition to being a stylist, educator, mentor, and motivational speaker, he is president and co-owner of Pyure, an Aveda Lifestyle Salon with three successful locations in South Florida.