Class Overview

This is a LIVE In-Person class.


You are in a position of leadership, looking to cultivate

the skills and talents of your team. Do you need concrete ideas on helping people reach their true potential? This course enables you to elevate your team using the Aveda Intentional Coaching model, which will help in any coaching situation. Learn how to connect on-the-job behaviors to business results and create a culture of accountability. Gain confidence in managing your own response to conflict and giving motivational feedback. Ultimately, you can empower your team members to find fulfillment while also taking the business to a higher level.


• Connect to why coaching is important

• Understand foundational coaching behaviors

• Link key behaviors with specific business results

• Understand motivation and its sources

• Give effective motivational feedback 

• Understand accountability and holding team members accountable for their behavior 

• Manage your response to conflict and how to respond differently


Log in to Aveda PurePro™ at

• Watch the Introduction to Aveda Intentional Coaching video.

•  Download the Pre-work Worksheet

• Join the Aveda Intentional Coaching forum.



St. Petersburg

Monday, April 3, 2023

10am - 5pm ET


Hair Color Mentor Purefessional

Jami Ruckdeschel

Jami has been with AVEDA since 1998 and is a graduate from the AVEDA Fredrik’s Institute in Cincinnati, Ohio. She has worked in the AVEDA Network in many facets including stylist, educator, and mentor. She is an AVEDA certified hair cutting coach, AVEDA Hair color Mentor Purefessional, and a Master Stylist/Colorist. The AVEDA mission lives inside of her and she truly believes that learning never ends. Jami believes in inspiring others, creating opportunities and changing lives.